The new Scion.com was well over a year in the making by a larger yet stellar team at Huge Los Angeles. We brought a modern approach to the Scion brand by using bold colors, realistic photography and easily consumable content.
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Scion.com was designed and developed at Huge, Los Angeles for Scion, a division of Toyota USA. There were two creative directors, Steve Hopf and Matt Murray. Andre Do Amaral was the Art Director. I was a Senior Visual Designer. Other designers included Kate Fabrizio and Mark Montgomery. UX design by Brandon Applefield, Aron Wahl and Adam Brown. Photography contracted and art directed by Huge and edited at Huge Studio, Brooklyn, NY. The site is currently being maintained by a new team at Huge Los Angeles.