From innovative editing to strategic business growth, see my contributions to the product and the end user.
Hulu
From a brand overhaul to challenging UX conventions...How I helped Hulu reimagine streaming as we know it.
The New Scion.com
At Huge I was a part of an incredible team that was tasked to design and build a completely new Scion.com
Felt needed a refresh. This was my take.
Felt approached us to modernize their visual presence online to help them set themselves apart from fierce competition in a homogonized industry.
A New Look for Petsmart.
In redesigning Petsmart.com, we were challenged with the task of improving conversion rates, optimizing shopping and checkout flows, along with refreshing their online presence.
Wake Up and Smell the K-cup.
Branding + identity, packaging, website and more for a curated K-cup box delivery.